The biggest shopping festivals are back! Flipkart’s Big Billion Days and Amazon’s Great Indian Festival are primed to bring huge discounts on smartphones, accessories, and more. If you’re planning to upgrade your phone or grab a gift, here’s your guide to what to expect — and which phones are giving great value this year.

📅 Important Sale Dates & Highlights

Flipkart Big Billion Days starts 23 September 2025. Early access for Flipkart Plus & Black members may start 22 September midnight.

Amazon Great Indian Festival Sale also launches around 23 September. Amazon is offering bank discounts, exchange deals, coupons, and no-cost EMI options.

Extra discounts expected for cardholders (banks like SBI, ICICI, Axis etc.), and special offers for loyalty members on both platforms.

🔍 What To Look Out For (Tips)

Compare original vs sale price — sometimes the discount looks big but the base price is inflated.

Bank / card offers & coupons can make a big difference. Always check if extra (or instant) discounts apply.

Exchange / trade-in offers — if you have an old phone, using them can reduce the net cost.

Early access & limited stock — popular phones may sell out quickly, especially flagships. Set alerts, add to wishlist/cart beforehand.

No-cost EMI / longer payment options — helps if upfront cost is high.

📱 Top Phones To Watch During the Sales

Here are some phones that are expected to be strong deals, or already are, based on early leaks / announcements.

Phone Expected Sale Price / Deal Why It’s Worth Considering
Samsung Galaxy S24 Ultra From around ₹1,34,999 list price down to ~₹71,999 in Amazon Great Indian Festival.  Premium build, great cameras, long-term software updates, top features. If this drops properly, great flagship performance.

iPhone 15 Under ₹45,000 in some Amazon offers.  Good pick for Apple fans who want modern features without paying top-tier iPhone 16/17 prices.

OnePlus 13 / 13s / Nord series Some leaks say OnePlus 13s will have ~₹7,000 discount; Nord 5, Nord 4 etc. are also discounted.  OnePlus usually gives solid performance + smooth UI + fast charging; good value when discounts land well.

Nothing Phone 3 Flipkart Big Billion Days may offer it for ~₹34,999 instead of launch ₹79,999. Stylish design, decent cameras, cool features. If you like design + uniqueness, this is appealing.

Other mid-range / budget 5G phones Under ₹15,000 for some models in Flipkart BBD (like Redmi Note 14 SE 5G, Infinix Note 50s 5G, OPPO K13x 5G etc.) These give you 5G, decent displays & cameras, and major value for money. Good for second phone or less premium budget.

🔔 What’s New / Special This Year

Flipkart is introducing 10-minute doorstep delivery through “Flipkart Minutes” in some cities / pincodes. That means quicker delivery for selected products.

Early bird / flash deals should be strong—expect big “drop time” discounts that run out quickly.

More bank/card tie-ups, loyalty-member perks & “sale passes” to unlock better prices.

✅ Should You Buy Now or Wait?

If you were already planning to buy, this is probably the best time in 2025 to pull the trigger on a new phone. Prices of many popular models are expected to reach their lowest in these festival sales. But:

If your model is especially new (just launched), you may not see massive discounts immediately.

If you can wait a little or track price drops, you may catch even better deals (flash sales, bank offers etc.).

Make sure to check warranty, seller credibility (for non-flagship / lesser-known brands), and return policies. Get ready, mark your calendar, and start building your wishlist. Whether you want a flagship with all the bells and whistles, or a solid 5G phone without burning your wallet — the 2025 Flipkart and Amazon sales are shaping up to be the best time to upgrade. Don’t miss out!

Pro Tip: Before the sale officially starts, shortlist 1-2 phones you like, compare their historical lowest prices, and keep your payment method ready. Happy shopping!